01.
User Research

UX designers conduct thorough research to understand the target users, their goals, behaviors, pain points, and preferences

02.
Wireframing

Create low-fidelity wireframes and interactive prototypes to visualize the layout, navigation, and user interaction paths.

03.
Information Architecture

Define the structure and organization of content and functionalities to ensure logical flow and usability.

04.
Iterative Design

Incorporate user feedback and iterate on designs to improve usability, address pain points, and optimize user interaction flows.